The Challenge
Design a brand book that demonstrated Kombucha Town’s history, brand positioning, mission and values in a consistent voice to establish credibility and define their vison and purpose as a brand.
Our SAGE Approach
Sagent strategically researched and crafted personas of potential and current Kombucha Town customers to hone our messaging to resonate with these targeted personas.
Based off brand research and persona development, Sagent crafted a story and messages that were consistent and on brand. Research also guided the creative development of the brand book. We carefully selected images, colors, fonts and laid them out strategically to visually represent who Kombucha Town is as a brand and what they offer to the community.
The Results
A 12 page brand book that can be used as a tool to offer brand consistency with the correct logos, fonts and colors, in addition to brand identity guidelines. The Brand Book can be utilized as a resource that everyone in the company can use to understand how to represent the Kombucha Town brand.
