CASE STUDY
Roseville Electric
Roseville Electric Public Outreach Campaigns
Services Provided:
Social Media
Media Relations
Website Development
Paid Media Placement
The Challenge.
Roseville Electric set out to shift public perception and inspire residents to adopt electric alternatives in daily life—from appliances to transportation. The challenge was overcoming misconceptions about electric living and making sustainability feel both practical and personal.
Our Approach.
Sagent led a data-informed, multichannel campaign designed to make electric living relatable, visible, and actionable. We combined mobile-first ads, search, radio, and social media with a dedicated campaign website that served as a hub for information and resources. Messaging was refined through ongoing performance analysis, ensuring the most effective creative reached the right audiences.
The Results.
- Delivered 8.9 million total impression, exceeding media goals by over 1.1 million
- Drove 37,424 clicks, with 90% of visitors coming from mobile devices
- Achieved a 41% click-through rate on search ads and a 3% conversion rate
- Billboard placement on I-80 generated 1.25 million impressions
- Earned 31,245 total clicks from social media ads and videos
- Logged 189 direct conversions, primarily from click-to-call actions, indicating active engagement
Search ads hit a 41% click-through rate—proving that residents weren’t just curious, they were ready to act.
See the campaign in action.
