CASE STUDY
Sage Veterinary Centers
Brand Communication Strategy
Services Provided:
Media Relations
Strategic Planning
Public Service Messages
Media Training
Content Marketing
Social Media
Media Monitoring
The Challenge.
With multiple locations and a new San Francisco Clinic, SAGE needed to unify its messaging and strengthen its identity as the Bay Area’s leading provider of specialized veterinary care. The challenge was building a consistent brand voice that resonated with both pet owners and veterinary professionals.
Our Approach.
Sagent delivered a media strategy focused on credibility, consistency, and community connection. We crafted key brand messages, secured media opportunities, and prepped SAGE spokespeople for interviews. Through press outreach, editorial calendars, and storytelling support, we elevated SAGE’s visibility and positioned them as trusted experts in veterinary medicine.
The Results.
- Secured 35 media interviews and placements across local, regional, and veterinary trade outlets
- Generated 948,971 media impressions, with $105,271 in earned media value
- Strengthened brand awareness around the launch of SAGE’s San Francisco location
- Provided media coaching that equipped SAGE team members to confidently lead public-facing interviews
- Supported brand growth leading up to SAGE’s acquisition by National Veterinary Associates in a $1.25 billion deal
Nearly 950,00 media impressions and $150k in earned coverage positioned SAGE as a household name in pet care.
See the campaign in action.
