The Challenge
To further encourage energy conservation, the “Life is Electric” campaign goal was to increase engagement and customer satisfaction among renters.
Our SAGE Approach
Sagent developed renter personas based on research we conducted to better understand renter behavior and motivation. The resulting insights were used to develop a data-driven, geo-targeted social and digital campaign showing ways renters could save money and energy while increasing home comfort and environmental benefit.
The Results
- Guided by research, analysis, and persona development, our award-winning creative and messaging resonated with renters.
- 2,182 targeted people engaged with digital and social ads in the campaign.
- 126 renters stayed engaged and took action on the Roseville website.
