CASE STUDY
Citrus Heights Water District
Water utility company in Citrus Heights, California
Services Provided:
Strategic Communications
Branding, Creative, & Messaging Development
Website Management
Content Development
Public Outreach
Digital Marketing (social media management and email marketing)
Analytics & Optimization
The Challenge.
CHWD needed to raise awareness of major infrastructure projects—like Project 2030 and groundwater reinvestment—while encouraging the community to embrace water efficiency programs and modest rate adjustments. The challenge was building understanding and trust across a wide-ranging, multigenerational customer base.
Our Approach.
We built a relationship-focused communications strategy that prioritized transparency, accessibility, and education. Through refreshed branding, multilingual newsletters, social media content, and WaterSmart classes, we kept customers informed about system upgrades and empowered them with practical water-saving tools. Every message reinforced, CHWD’s long-term commitment to service, sustainability, and stewardship.
The Results.
- Increased website traffic by 15.6% from 2024 to 2025, reflecting higher community engagement
- Boosted Facebook engagement by 750%, with Instagram and X follower growth of 25.5% and 10.5% respectively
- Achieved a 187% increase in YouTube video views, expanding educational content and reach
- Supported Prop 218 communications with minimal public protest, signaling community trust
- Produced ADA-compliant digital assets and visual content to ensure accessibility across all platforms
750% surge in Facebook engagement showed that the community was not just listening—but responding.
See the campaign in action.
