CASE STUDY
Ventura County Watershed Protection District
Ventura County Watershed Protection District Public Education Campaign
Services Provided:
Unified Branding & Messaging
Public Outreach
Partnership Development
Multilingual Marketing & Advertising
Creative Development
Paid Media Planning and Placement
Website Optimization
Market Research
Development of School Programs
The Challenge.
Stormwater pollution poses a major threat to Ventura’s coastal and inland environments, but many residents were unaware of how everyday behavior contributed to the problem. The challenge was to build public understanding and inspire lasting behavior change across a diverse, multilingual population.
Our Approach.
Sagent launched a community-centered campaign built on education, accessibility, and local partnership. We developed unified messaging in English and Spanish, optimized the CleanWatershed.org website, and created youth programs, clean-up events, and media campaigns that empowered residents to protect their waterways—standing right at home.
The Results.
- Delivered over 70 million impressions across seven campaign years through bilingual digital, radio, print, and outdoor media
- Reached 50% of Ventura County residents, according to 2024 campaign recall research
- Partnered with dozens of local organizations and schools to host coastal cleanups, art contests, and youth engagement events
- Surpassed the former 5 million annual impressions benchmark every year—even after the requirement was lifted
Half of Ventura County residents recalled the campaign—proving public education can spark real awareness.
See the campaign in action.
